College Rhythm (1934)
Director:
Norman Taurog
Writers:
George Marion Jr. (story), Walter DeLeon (screenplay)
Stars:
Joe Penner, Jack Oakie, Lanny Ross
Paramount Pictures' annual college musical of 1934 is a pip, as they used to say. Jack Oakie plays Finnegan, a conceited gridiron hero whose prowess on the football field is exceeded only by his appreciation of the ladies. But his strutting manner and accompanying overbearing ego have alienated his one-time best friend Larry Stacey (Lanny Ross), a serious, more scholarly type who deeply resents the adulation heaped on Finnegan. Things go wrong for Finnegan after he graduates, as he pins his hopes on a job offer from a business firm that folds soon after. He finally shows up at Stacey's department store, where Larry -- the owner's son -- has taken over as general manager; and Larry, finally having the advantage over Finnegan, seeks to humiliate him in the course of helping him out with a menial job. But as it turns out, Larry is no sterling success either -- he's turned his father's once-thriving department store into a haven catering only to the very rich, of whom there were precious few in the midst of the Great Depression; Larry is also such a self-involved prig in his own way, wallowing in self-pity where Finnegan wallows in self-adulation, that he scarcely notices that his own secretary (Helen Mack) is almost dying in her unrequited love for him. In order to save his business, Larry's father, J. P. Stacey ({George Barbier}), turns to Finnegan, the football hero who used to sell 60,000 tickets a week on the playing field -- Finnegan understands ballyhoo, and what the public wants, and is put in charge of the store, and also becomes captain of a football team fielded by the store. Soon the place is jumping, especially when Finnegan brings back his old college team waterboy Joe (Joe Penner) and his duck mascot Goo-Goo, and fetching blonde cheerleader/singer Mimi (Lyda Roberti). Larry is reduced to running a department in the store and finally decides its time to step up and take on Finnegan head-to-head, joining the store's football team. But there's treachery and dirty tricks afoot -- in between a bright score by Mack Gordon and Harry Revel -- when Stacey's takes on a team fielded by their arch-rival store, Whimple's, in a bitter grudge-match fueled by the two owners' mutual dislike for each other.