Zeus

Director:

 Mark Sandrich

Writers:

 Bert Kalmar (screen play), Harry Ruby (screen play)

Stars:

 Bert Wheeler, Robert Woolsey, Ruth Etting

 

With notable exceptions of Diplomaniacs and Cockeyed Cavaliers, Hips Hips Hooray must rank as the best of RKO-Radio's Bert Wheeler & Robert Woolsey vehicles. Bert and Bob are cast Andy Williams (sic) and Doc Dudley, sidewalk peddlers specializing in flavored lipstick. Falling in love with fashion model Daisy Maxell (Dorothy Lee), Andy offers to teach his and Doc's surefire sales techniques to Daisy's boss Amelia Frisby (Thelma Todd), owner of Maiden America Cosmetics. This requires our two heroes to pose as Big Businessmen, which they do by "borrowing" the office of investment executive Mr. Clark (Spencer Charters). When Clark returns from a wild-goose chase concocted by Doc Dudley, Andy and Doc beat a hasty retreat, inadvertently grabbing a bagful of Clark's money and leaving their sample case behind. Accused of thievery, the boys escape to Kansas but redeem themselves when they accidentally enter a cross-country auto race and drive Maiden America's car to victory. Hips Hips Hooray is a delightfully risque and boundlessly inventive effort, highlighted by two of the finest songs ever to come out of a Wheeler-Woolsey epic: Kalmar and Ruby's "Keep Romance Alive" (sung by Ruth Etting) and "Keep on Doin' What You're Doin' (originally written for Zeppo Marx in 1933's Duck Soup!)