Peter Sellers stars, as the tagline states, "as that cunning matador who flees from the bulls so that he may chase the chicks!" Juan Bautista (Peter Sellers) is an inept matador who wants to be a singer. Francisco Carbonell (Adolfo Celi), the owner of a local Barcelona night spot, offers Juan a singing contract for a week --the only stipulation being that he has three days to seduce Olimpia Segura (Britt Ekland), the "most desirable woman in Barcelona." The bumbling matador tries a series of half-baked lovemaking techniques that, amazingly, get Olimpia to come around. But when Olimpia discovers that Juan wanted to seduce her merely to get a singing job, Juan finds that avoiding charging bulls is a much safer vocation than dealing with an irate Olimpia.