When a traveling salesman arrives to hawk his wares in an economically depressed Italian village, the last thing he expects is to be assailed by the most beautiful single girls in town, but that is exactly what happens. The reason for it stems from the fact that all but one of the town's eligible bachelors have left to find work. The only available man left is a wealthy emigrant. He is looking for a wife and the impoverished parents of the daughters push their children to compete for his love. This creates considerable conflict until the village elders step in and decide that the rich man's bride will be selected by the first outsider to enter the village.