Bob Danvers, an arrogant, irresponsible rodeo star, retaliates for losing his wife by having an affair with a pretty fan in this melodrama. His wife, Ruth, really loves him, but she can no longer handle his selfishness and leaves. Hob has his moment of truth at a major Tucson rodeo when his ex-buddy, now a rodeo clown, sacrifices his life to save Hob from being gored by a berserk Brahma bull. The film features realistic scenes from a rodeo and was originally a 3-D picture.