In this domestic comedy, a small town druggist is married to a woman with social aspirations. To achieve her goal, she cons him into selling his store to a chain. She then puts on all sorts of phony airs and proceeds to make a pompous fool of herself. Meanwhile he amuses himself with hobbies. The two go on a New Orleans vacation. There a gigolo begins being overly attentive to his wife, who is still putting on the style. This makes her husband so jealous that he dons a Tarzan suit and winds up in jail. Later his wife settles down, he gets his store back, and harmony resumes.