A precursor of sorts to the 1999 Julia Roberts vehicle The Runaway Bride, It Had to Be You stars Ginger Rogers as Victoria Stafford, a wealthy girl who has been engaged three times, and has three times chickened out at the altar just before saying "I do." Determined to wed her fourth fiancé, Oliver H.P. Harrington (Ron Randell), Victoria is on the verge of saying those two little words, when suddenly she sees the vision of her "dream lover," George (Cornel Wilde), whom she has envisioned since childhood. Ultimately our heroine meets an in-the-flesh lookalike for her imaginary sweetheart: a no-nonsense fireman named Johnny Blaine, who indeed was a childhood friend of Victoria's. So, do wedding bells finally ring? Not on your life. Though Victoria is ga-ga over Johnny, the feeling is far from mutual -- and besides, there are several reels to go before the end title.