It Pays To Advertise (1931)
Director:
Frank Tuttle
Writers:
Ethel Doherty (adaptation), Walter C. Hackett (play)
Stars:
Norman Foster, Carole Lombard, Richard 'Skeets' Gallagher
To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver.