Despite its lighthearted title, Lady Godiva Rides Again is a fairly potent indictment of the darker side of beauty contests. Waitress Marjorie (Pauline Stroud) enters one competition after another, hoping for fame and fortune. She manages to make the finals of a "Lady Godiva" contest, never suspecting that the outcome has been rigged. By accident, Marjorie wins First Prize, a huge sum of money and a movie contract. Alas, she hasn't the talent to parlay her win into a lasting career, and soon Marjorie is scrounging around for any "girlie show" job she can find. Only when reduced to performing nude in a French cabaret review is Marjorie rescued by her Australian boyfriend Larry Burns (John McCallum), who makes her promise to stop all this nonsense and settle down to domesticity. The well-chosen cast includes Dennis Price as a lascivious movie star and Stanley Holloway and Gladys Henson as the girl's nonplused parents. Featured in smaller roles are such future leading ladies as Kay Kendall, Diana Dors, Dagmar (later Dana) Wynter and, in an uncredited bit, Joan Collins.