A gorgeous woman takes it upon herself to make a man fall for her, whether he likes it or not, in this romantic comedy. Gaspard (Jean-Pierre Cassel) is a successful musician who owns a large estate in the country; he lives a quiet life with few distraction, and prefers to keep it that way. However, Gaspard's peace is disturbed one day when he gets into a minor traffic accident with Felicia (Brigitte Bardot), a beautiful but eccentric divorcee driving a Rolls-Royce. Felicia is immediately taken with Gaspard, but he doesn't much care for her; sensing a challenge, Felicia makes it her goal to turn Gaspard's head and make him fall in love with her. However, the harder Felicia tries, Gaspard puts up an even greater fight, and their potential romance turns into a high-stakes battle of wits. While Brigitte Bardot was still lovely and glamorous at 35 when she made L'Ours et la Poupee, she was nearing the end of her career as Europe's greatest female star; within five years, she would retire from acting.